Media + Event

AURA Launches at Canadian Health Food Show

AURA Launches at Canadian Health Food Show - AURA Nutrition

AURA Nutrition launches new women-specific, women-focused product line at CHFA East Founded with the goal of helping everyday women athletes #LevelUp their wellness.

After months of testing and endless hours of development, Vancouver's AURA Nutrition is thrilled to officially launch the first elements of its women-specific health and nutrition product line at this weekend's CHFA East trade show in Toronto.

AURA Nutrition was founded with the goal creating a full spectrum of nutrition products to fuel and inspire the everyday female athlete to new personal bests. Built upon the idea of helping women #LevelUp, AURA is a female-centric, female-driven company powdered by the joy of sharing and celebrating women's wellness journeys.

Developed with expert guidance and input from a team of PhD and RD consultants, AURA Nutrition products are locally made in British Columbia with the highest quality plant-based ingredients. AURA products are not only formulated with women's specific nutritional needs in mind, they are also sized, portioned, and flavoured for women.

AURA Nutrition is the vision of founder and Vice President Marketing Kate Marshall, whose wellness journey encompasses sport and fitness program development, yoga instruction, and even professional football. She is currently fuelling her training for the New York Marathon with AURA products while maintaining a full schedule of teaching and mentor-ship. Her inspiring journey is being documented on AURA's social media channels at @yourAURAnutrition.

The launch product to debut at CHFA is AURA's Complete Protein, All-Natural Clean Whey protein drink mix, available as a single portion sachet and in a 500mg bottle. After taste testing with AURA's community, it has been launched in delicious classic chocolate... because who doesn't love chocolate?

Moving forward, AURA Nutrition will continue to develop new products an expand its line, blending expert nutritional input with crowd-sourced flavour and product input from its team is inspired everyday women athletes.

Speaking about their debut at CHFA East, Marshal said: "Our team is energized and excited to travel to Toronto, to begin to expand our community and build lasting relationships in the health/food industry, all of the things that are most important to us!"

AURA is committed to the specialty retail channel and is excited to develop partnerships throughout the wellness industry. " with focus on the with independent and specialized retailers AURA will strive to build working partnerships through personal attention," said Chris Ongkiko, VP Customer Development. "We feel strongly that close relationships and in-store support can mutually benefit retailers and the AURA brand. Customized point of sale, marketing and active sample activities that suit your customers and their unique perspectives on life, health, and nutrition."

AURA Nutrition is at CHFA East booth #2717 and online at Online sales for the Classic Chocolate Complete Protein will begin on Saturday, September 15 with a network of independent specialty retailers being built.

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